Kolink's retail brand Coolink stands for an effective conjunction of no-frills performance, excellent quality and attractive pricing. While Coolink held a strong presence in the Asian market ever since the late 90ies, it was not until 2005 that the brand was introduced to the European market on a large scale. After the launch of Coolink-Europe.com in late 2005, Coolink quickly became a well recognized brand for high-quality cooling components in Europe too.